The herbal tea aisle in your local grocery store is a giant tent, and the shelves are crowded with a dizzying array of products.
But what if you didn’t have to look farther than a few shelves in the back to find a product you love?
Well, you’re not alone.
That’s what a new study shows, and it could change the way you shop for herbal teas.
Researchers from the University of Illinois at Urbana-Champaign found that people who regularly shop for their favorite herbal teasers, such as lavender, cinnamon, and rosemary, are more likely to purchase more than those who never do.
They also tend to buy less tea when the price is a little lower.
The study also found that when consumers shopped for herbs online, they spent more money per ounce.
So how does that help you buy more?
The answer: buying less.
The researchers asked participants to rate their desire to buy herbs on a scale of 1 to 5, and they found that those who regularly shopped online were more likely than those that did not to buy more tea when prices were lower.
“We found that the online shopping behavior of those who were regularly shopping for herbal tea was positively associated with the number of purchases they made,” says senior author David Stroud, a postdoctoral researcher in the U. of I.’s College of Humanities and Sciences.
Stroud and his colleagues studied more than 500 people who shopped at grocery stores in the United States between January and October of this year.
Their study also looked at whether people who bought more tea tended to buy lower quality tea when they shopped.
The researchers found that, when they looked at the price of tea sold by a major online marketplace, shoppers who bought at least $15 for their tea were more than twice as likely to buy tea at a discount compared to those who didn’t.
They were also more likely when buying tea at an average price of $3.50 or less, and less likely to choose a tea at the average price when buying at $10 or more.
When asked how much they would pay for a cup of tea, the study found that online shoppers who shoked at a price lower than $3 were nearly four times as likely as online shoppers at a lower price to buy $1 or less tea.
The price of a cup was also more important for people who used online stores to make their purchases.
The study was published in the journal Food Quality and Preference.