By James O’ConnorThis week the brand’s new Espresso line will debut in the US.
It’ll hit the shelves in September and, while it’s still in pre-production, we can expect to see some big changes.
First, we know it’ll have a slightly different colour scheme than its predecessor.
In a statement, Espresso said it will be a “more vibrant shade of pink” and “an attractive mix of black and gold”.
It’s not the first time Espresso has tweaked its look; it’s also been known to use a more modern palette in the past.
The brand first launched its ‘Evan’ line in 2009, but it’s now known as ‘Ecolium’.
The brand also unveiled a new ‘Sour Blend’ range, which looks a bit like a “sour almond” but with a slightly darker chocolate flavour.
It will also be available in a “black” and a “white” colour scheme.
As you might expect, Esporo is not the only tea company looking to push its brand beyond the traditional ‘e-cola’ category.
The Bordeaux-based tea giant Sainte-Agathe has launched its EspaNteya line, which features a range of liquids and teas from the Bouillabaisse group, including the Ecolia and L’Éta brands.
The EpaNteyea range includes a range of flavours including the popular Avec sours, which are described as “a blend of fruits and spices, all blended in a gentle but elegant fashion”.
The Epsilon is a more traditional ‘espresso’ lodge, which will be released in November.
It’s described as a “smooth, slightly acidic espresso that has been developed in collaboration with La Bordeaux, La Chambre, Lactanthe and La Marzocco” and will be priced at £11.99 per 750ml.
The Ginny’s Espresso takes on the ‘Eco’ brand name and makes a more playful range of teas including a Sour blend of orange and black and gold flavours.
It also offers an spiced e-cigarette and a ‘tasting cup’ which will cost £3.99.
Ginys, the parent company of La Bordeux, was founded in 2004 by the French-born Noussours owner Philippe Dufour, and has a long history of launching teas into the UK market.
It’s been said that Dufour was behind the first E-Cola brand, which was launched in the UK in 2009.
Escape Coffee, on the other hand, has launched two ‘ecco’ teas: the Sauce of Tea and the Taste of Tea, each of which have been described as a flavourful blend of herbs and spices.
They are available in Sugary Black and Blue flavours, priced at £3.79 and £4.99 respectively. Both Eco and Eco teas are still in the pre-order stages.